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'Lemmings' was aired during the 1985 Super Bowl - one year after the introduction of the Apple Macintosh - for the launch of Macintosh Office.
A powerful message dramatically presented.  The ad refers to a legend that Lemmings mindlessly jump from a cliff into the ocean and drown en masse. 
Agency: Chiat Day.  Directed by Tony Scott.   Music: "Heigh-Ho" from Walt Disney's 1937 animated film "Snow White and the Seven Dwarfs"

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