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In the commercial titled "Born the Hard Way" the company tells the story of Adolphus Busch, the German immigrant who came to St. Louis, Missouri in 1857 and became the "Busch" in Anheuser-Busch after meeting brewery owner Eberhard Anheuser, another German transplant (whose daughter he later married).  In the beginning of the ad we see a downcast Busch who is constantly menaced for being an immigrant.  "You don't look like you're from around here," Anheuser tells him.  We flash back to hard times during Busch's journey to St. Louis, like being hassled by authorities and a riverboat fire.  A fellow German asks why he left.  "I want to brew beer," young Adolphus responds.  By commercial's end, Busch is assertive again, showing Anheuser his sketch of a Budweiser beer bottle.

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