Anybody can herd cattle. Holding together 10,000 half wild short hairs, now that's another thing altogether.
Cat Herders is an award-winning commercial made for Electronic Data Systems (EDS).
Alluding to the management-speak idiom "It's like herding cats" that refers to the impossibility of
controlling the uncontrollable, it posits an analogy between herding cats and the solution of seemingly
impossible problems by EDS.
Using a "giant Western metaphor", it features "grizzled cowboys" herding thousands of cats across the Montana prairie.
The commercial was shown on 30 January 2000 at the Super Bowl XXXIV and was cited by then-President Bill Clinton
as his favorite commercial.
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