The hyper-realistic feline appears between advertisements on a 1,664-square-foot LED screen in Shinjuku district.
The curved screen, located over one of the city’s busiest railway stations,
shows a giant 3D calico cat in 4K display just going about its day in between ads displayed on the billboard.
The digital feline can be seen between the hours of 7am and 1am and behaves like an actual cat.
In the morning, it gets started awake, by afternoon it stands and meows at people who pass by and then, in the evening,
it lies down to fall asleep and rests its head on its paws.
It also talks, greeting pedestrians with “nyannichiwa" – a blend of “konnichiwa" for hello, and “nyan" for meow.
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