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Astroturfing is the practice of masking the sponsors of a message or organization (e.g. political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participant(s). It is a practice intended to give the statements or organizations more credibility by withholding information about the source's financial connection. The term astroturfing is a derivation of AstroTurf, a brand of synthetic carpeting designed to look like natural grass, a play on the word "grassroots." Wikipedia

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