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In 2003, Turnpike Films created a commercial spot for Kellogg's Nutri-Grain cereal bars for their demo reel, directed by Justin Reardon.  After it was posted on their website, word-of-mouth made the video clip an internet phenomenon.
Director Justin Reardon says: "I wrote and directed this commercial as a spec commercial for my reel.  It has had about 50 million hits world wide since and was responsible for getting me the attention I needed to launch my directing career.  I've continued to make a career at doing this type of bizarre work and am now doing feature films.  While a lot of people thought I was nuts at the time I shot this, it was the wisest decision I ever made."   Music: "Streets of Calcutta" by Ananda Shankar.

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