Philips and Director/Producer Ridley Scott launched a global film-making competition dubbed “Tell It Your Way” following its Cannes Lions award-winning short-film project “Parallel Lines.” The entrants were given freedom of expression and could take up any theme they wanted.
There were only two rules: (1) The dialogue could be precisely six-lines (as it was in the ‘Parallel Lines’ films), and (2) Entries could not exceed 3 minutes.
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