A romantic street marketing campaign by Wilkinson on February 14, 2013.
"The 3-day beard has surpassed the simple effect of fashion, it is now a common practice among men.
And if there is a day not to irritate the skin of his beloved, it is indeed that of Valentine's Day ..."
Curious passers-by were able to have fun pulling each "hair", turning out to be rods of roses accompanied by the slogan "Gentlemen, it's not the day to irritate it".
This not only made it possible to distribute a hundred red roses on this romantic day, but also to "shave" the face of the man on the giant bilboard.
Music: "Youe Firefly" by Airdice
Lyrics:
"When the sun comes, you're my shade /
When the moon comes, you're a little firefly /
I love you more than I can say /
No I'll never fly away ... /
I'm your firefly, I'm your shade /
I wanna live in a house that we've made /
I wanna love you everyday /
And I'll never fly away ..."
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