What if you had a supermarket that works like "Web 2.0"? The possibilities are endless...
Definitions: Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online. Other improved functionality of Web 2.0 includes open communication with an emphasis on Web-based communities of users, and more open sharing of information. Blogs, wikis, and Web services are all seen as components of Web 2.0.