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When Sir Dave Brailsford introduced his 'aggregation of marginal gains' philosophy in 2003, he wasn't looking for overnight success—he was methodically improving everything by just 1%. From redesigned bike seats to scientifically optimized sleep habits and even the paint color inside their truck, these seemingly insignificant changes compounded dramatically over time. Within five years, this previously overlooked team dominated the 2008 Beijing Olympics, capturing 60% of available gold medals, and went on to claim five Tour de France victories in six years. This powerful 3-minute video demonstrates how small, consistent improvements can create extraordinary results in any endeavor. The math is mind-blowing: just 1% better every day for a year makes you 37 times better by year's end. Where could the 1% factor take you?

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